Whether you recently added sleep apnea therapy to your list of available services or have been treating patients for several years now, expanding your physician referral network is important. Designed to put your practice in front of patients seeking treatment for their sleep disorder, it also connects you to professionals in the field who can serve as great resources when in need of professional advice. So what can you do to build your network and keep patients coming? Check out these helpful tips to get you started.
Why Are Referrals Important?
Establish a good physician referral network is important because it keeps you in front of potential patients. When someone seeks sleep apnea treatment, their healthcare professional will naturally refer them to a professional who offers the services that person needs. To put it bluntly, you want to be that “someone” an individual is referred to.
But even if your patients are coming from one particular practice or hospital, you need to know who is actually providing the referrals. Why is this important? Because this gives you the opportunity to formulate relationships with those on the other end. It guarantees the doctor that you genuinely care about the health and wellbeing of their patient, and by providing high-quality treatment, they will make sure you continue helping new individuals in the future.
How to Build Your Network
Now that you know why building your referral network is important, let’s take a look at how you can do it:
- Make Yourself Available – This means making sure your referring provider has your personal email and phone number for any questions or concerns they might have.
- Maintain Regular Communication – You should be in contact with your referral providers regularly, especially if you begin to offer a new method of treatment/device that can benefit their patients.
- Make Sure You and Your Staff Are Well-Informed – Should a patient or healthcare provider contact your office and speaks with a member of your team, the information they receive should be the same no matter who they speak to. This level of commitment to understanding the sleep apnea treatment process will speak volumes for a doctor looking to refer a patient.
- Offer an Easy–to-Use Referral Form – Make sure the form your referral provider is using takes little time to complete. Both you and the doctor are busy professionals, so keep the process simple and easy to use, as this will increase your chances of receiving new patients.
- Seek Additional Ways to Bring in Patients – Consider other ways to build your patient list, including screening your team and their spouses as well as current dental patients, looking for individuals who are CPAP-intolerant, and establishing relationships with first responders who can suffer from sleep apnea.
By following these helpful tips, you will begin to notice a substantial increase in the number of individuals your practice treats for sleep apnea. Relationships are always important, so make sure you are not only building them with your team and your patients but also your healthcare providers.
About 21st Century Sleep Seminars
Dr. Kent Smith is a top professional in sleep medicine who has experience in treating, writing, and speaking about sleep disorders. His wealth of knowledge has helped other dentists integrate sleep apnea treatment into their own practices. At 21st Century Sleep Seminars, we can provide you with the information, tips, advice, and network of professionals you need to effectively treat these sleep disorders your patients are facing. To learn more, visit our website or call (972) 255-3712.